Samsonite
When this American luggage brand was setting up its new Belgian HQ, the company chose to base its operations in a vast former factory. The old building was transformed into an inspirational hub for collaboration, client engagement, and innovative retail solutions.
The post-industrial building lacked warmth, and the original concrete walls were not particularly aesthetically pleasing. They were, unfortunately, riddled with wear and tear and signs of age after years of heavy use. To provide a more comfortable setting to work in, the designer installed Orac’s W100 Rombus and W101 Trapezium on the walls in shades of peach and terracotta - an easy and stylish solution to cover up the concrete.
“The textures and shapes of their patented suitecases were the inspiration for our design and reinforce the flexibility of usage of the space.”
