Location: United States Project: LOBBY HOTEL M
“Hotel lobbies should exude an inviting, luxurious and glamorous atmosphere.”
It is hardly surprising that cosmopolitan Ulf Moritz has a very clear vision of hotels. The lobby of his imaginary “Hotel M” in New York took shape within the ORAC factory walls in Ostend for the catalogue shoot.
Deep reds and soft browns combined with warm purple. Rich fabrics for the couches, velvet soft carpets and copper table lamps.
But the real eye catchers?
They are of course the lit doorframe (Fluxus model with integrated led lighting), the round cornice moulding ("Cloud"), the ornaments on the walls (Scala model) and the golden composition on the ceiling. A perfect example of how you can immediately achieve a glamorous hotel style by making just a few small changes...
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